Privacy Policy

Last updated: March 2, 2026

Quick Summary

I respect your privacy. I only collect what I need to edit your videos and run my business. I don't sell your information to anyone, and I keep your project files secure. Any files you share with me are used solely to complete your project and are never shared with third parties.

1. Information We Collect

1.1 Contact Information

Your name and email (so I can respond and send invoices)
Project details (timeline, budget, what you want edited)
Your messages through the contact form or email
YouTube channel (optional, so I can review your content style)
Timezone and local time (to understand your local working hours and respond appropriately)

I may infer an approximate location from your timezone (e.g., city/region level). I do not collect precise addresses via the contact form.

1.2 Project Files & Uploads

When you submit the contact form, you have the option to attach files — such as raw footage, project files, scripts, or reference material. Here's how those files are handled:

Files are uploaded directly to Google Drive in a private, restricted folder accessible only to me
Files are never shared with third parties — they exist solely to help me understand your project and complete your edit
Unsubmitted files are deleted — if you add files to the form but don't submit, they are automatically removed from storage
Footage is treated as confidential — your raw clips, personal content, and creative assets are handled with care and discretion
Files are retained for up to 2 years after project completion in case you need revisions, then deleted

1.3 Email Addresses

Email addresses submitted through the contact form are stored securely in Google Workspace (Gmail). They are used only to respond to your enquiry and manage your project. I do not add you to mailing lists without your consent, and I do not sell or share email addresses with any third party.

1.4 Website Analytics

My website uses several analytics services to understand how visitors use the site and to monitor performance. These services may collect:

Page views and navigation patterns
Session duration and engagement
Device, browser, and operating system
Geographic location (country/region level only)
Referral sources (search engines, social media, direct visits)
Page load performance and error rates
Click and scroll behaviour (heatmaps via Microsoft Clarity)

Analytics tools in use:

Vercel Analytics — page view and traffic data, provided by Vercel (the hosting platform)
Vercel Speed Insights — real-user performance metrics (Core Web Vitals)
Google Analytics (GA4) — visitor behaviour, session data, and engagement metrics
Microsoft Clarity — session recordings, heatmaps, and user interaction analysis

Important: All analytics data is anonymised and used only to improve the website. It is never sold or used for advertising.

2. How We Use Your Information

2.1 For Your Project

Edit your videos according to your specifications
Communicate about project progress and deliverables
Review any footage or files you share to understand your needs
Send invoices and handle payments
Provide customer support

2.2 For Business Operations

Improve my website and services
Respond to your questions and requests
Keep records for tax and business purposes

3. Data Security & Protection

3.1 File Security

Encrypted file transfers for all uploads and downloads
Secure Google Drive storage with restricted access
Local backups on encrypted drives
Files deleted from temporary storage after project completion

3.2 Data Protection

Password-protected accounts for all business tools
Limited access — only I can see your project details and uploaded files
Secure email for all communications
Regular security updates on all systems

4. Data Retention

We keep your information for different periods depending on the type:

Contact info and project details: 3 years (for customer service and tax records)
Project files and uploaded footage: 2 years (in case you need revisions or have issues)
Payment records: 7 years (required for tax purposes)
Marketing emails: Until you unsubscribe

5. Information Sharing

5.1 We Don't Sell Your Data

Period. I'm not in the data business — I'm in the video editing business.

5.2 Limited Sharing

We only share your information when:

You give permission (for example, if you want me to work directly with your team)
Service providers (payment processors, file hosting — they have strict privacy agreements)
Legal requirements (if required by law, which is extremely unlikely)

Your uploaded files and footage are never shared with any third party under any circumstances beyond what is required to operate the infrastructure (e.g., Google Drive storage).

6. Your Rights

You can always:

Ask what info I have about you
Request corrections to any information
Ask me to delete your information (after project completion)
Get a copy of your data
Unsubscribe from any emails
Manage your analytics consent at any time using the cookie settings button on the website

Contact: contact@etwellstudio.com

7. Cookies & Analytics Consent

7.1 What We Use

Strictly necessary cookies — required for the site to function (theme, navigation, security). Always active.
Analytics cookies — used by Google Analytics and Microsoft Clarity to understand site usage. Anonymised data only.
No advertising cookies — I do not use cookies for marketing or ad targeting.

7.2 How Consent Works

My website uses a consent system that respects your region's privacy laws:

European Union, EEA, and UK visitors (GDPR/PECR): Analytics are off by default. A cookie banner appears and analytics only load after you explicitly accept. This applies to all EU member states, Iceland, Liechtenstein, Norway, and the United Kingdom.
All other countries: Analytics are on by default but you can opt out at any time using the cookie banner or the settings button.
Your preference is remembered for 12 months via a cookie stored in your browser.

7.3 Managing Your Preferences

After dismissing the cookie banner, a small settings icon appears in the bottom-left corner of every page. You can click this at any time to review or change your analytics preferences. You can also:

Disable cookies entirely in your browser settings
Use browser extensions that block analytics scripts
Enable "Do Not Track" in your browser (honoured where supported)

8. Third-Party Services

8.1 Services We Use

Google Drive — secure storage for uploaded project files (private, restricted access)
Google Workspace (Gmail) — contact form submissions are delivered directly to my email inbox
Payment processing (PayPal, Stripe, Wise) — they have their own privacy policies
Vercel — website hosting; also provides Vercel Analytics and Speed Insights
Google Analytics (GA4) — visitor behaviour and engagement metrics (analytics consent required)
Microsoft Clarity — heatmaps and session analysis (analytics consent required)

8.2 Their Privacy Policies

Each service has its own privacy policy. I choose services with strong privacy protections, but you can review their policies directly if interested. Analytics providers are bound by their own data protection standards and agreements.

9. International Users

Your information may be processed on servers in different countries — that's how the internet works. I use services with appropriate security measures regardless of location. EU/EEA/UK users are protected by GDPR-compliant data handling practices, including the consent system described above.

10. Policy Updates

I may update this policy occasionally as the website or services change
I'll always post the updated date at the top

11. Contact Us

Email: contact@etwellstudio.com

Response time: Usually within 24 hours

I'm happy to explain anything about how I handle your information.

This policy is effective as of March 2, 2026. By using my services, you agree to this privacy policy.